There are only 3 things that you need to keep in mind to be successful in business, and the NH Business Show can help you with all of them.
1. A killer offer
2. An Audiance
3. Follow up/Lead Generation
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A killer offer.
Step one to being a great business is to have a great offer. If you don’t have something anybody wants than you’re done! This goes far beyond having a product to sell. If you happen to sell the newest and best thing on the market, awesome, don’t burn out like fidget spinners. Most of us don’t have the greatest thing to hit the market this year so we have to be a bit more creative.
Every Realtor has the same offer… houses. Mortgage people offer mortgages. They think they’re special but in reality if they can do it, so can the others if given the chance. The real offer lies somewhere else. How many houses does that realtor have that aren’t on the market? Do they have hundreds of listings or are they only handling one buyer at a time?
Every business has a group of people out in the marketplace that will respond to their product or service. Things that need to be looked at are the age of your prospects, what they do for a living, do they have kids? How old are the kids? (there is a huge difference between newborns and ten year olds) What type of car do they drive? Education? Etc.You have to know exactly who your market is, and design your marketing around them.
Follow up / Lead Generation
Last we are going to get into my favorite part, sales! When a lead finally does come into your business you need to be able to convert them into a sale, which can take some serious follow up. I wrote lead generation into this category as well because you’ll need to create leads using your first two sections to find prospects who fit your products or services. If lead generation is hard for you Try
They make lead generation easy and profitable!